Pinterest is an excellent social media tool for blog marketing. You can create pin boards that are relevant to niche audiences and pin images to those pin boards for each blog post that you publish. Each pin creates a new entry point to your blog, which means more potential traffic to your blog.
The more you follow the tips to use Pinterest for blog promotion, the more successful you’ll be at driving traffic to your blog from Pinterest, but before you start pinning, consider your goals for your blog and for each blog post.
- What value does the pin and blog post provide to your target audience?
- Is the pin an appropriate representation of your blog’s brand?
- Will this pin attract the right audience to your blog?
- Will they be delighted or disappointed in the content they find on your blog after clicking on your pin?
In simplest terms, your pins should be visually appealing, include a useful description, and be relevant to your audience.
Follow the tips below to create awesome pin images to promote your blog on Pinterest.
Use bold colors that draw the eye and capture people’s attention. Images with multiple colors typically perform better on Pinterest than black and white images as do images with high saturation.
Furthermore, choose images that are light, not dark. Use an image editing tool to crop, resize, and edit your images before you publish them in your blog posts and pin them to Pinterest.
Images with a portrait orientation perform best on Pinterest. Try to use a 2:3 aspect ratio. Keep in mind, the Pinterest feed is vertical, so large horizontal images will appear very tiny. However, vertical images shouldn’t be too long or they can get cut-off in the Pinterest feed (requiring people to scroll to see your full image which could damage your click-through rate and shares). Pinterest recommends that images never exceed a ratio of 1:3.5.
Never pin low quality images. A blurry image won’t get clicked or shared, and it could even damage trust in your brand. After all, if you pin bad content, why should anyone think that you publish anything but bad content on your blog, too?
Instead, always make sure you pin images that have an adequate resolution for desktop and mobile viewing. Furthermore, pay attention to cropping and make sure the most important part of each image you pin is easy to see.
As you learned in #2 above, the Pinterest feed is vertical and some images can appear very tiny. Make sure people can actually see enough of your image in their Pinterest feeds to be able to determine whether or not it’s relevant to them. If they can’t tell what the image is, they won’t click on it or share it.
Add a text overlay to the images you pin whenever you can. A compelling title, message, or call-to-action that appears with an image gives context that can increase click-throughs and shares wherever people see it. However, make sure the text doesn’t dominate or clutter the image.
You should include your logo, URL, and a copyright notice on images you own, but make sure branding is kept to a minimum. An overly large logo or brand identity element can detract from the image and makes your useful pins look like nothing more than advertisements.