Breadcrumb Navigation: Top Reasons You Need it for SEO

Andrei Iordache

Andrei Iordache

WordPress Developer

🚀 I Help People Get Found Online | WordPress Development, Core Web Vitals, Security&Maintenance

What is Breadcrumb in Website?

We’re not discussing the bread crumbs used to cover fish sticks or walnuts. Breadcrumbs are used to ease navigating beyond the primary navigation menu in WordPress development. It is a list of components in the form of links, separated by a character or image, and is typically seen on websites with several pages. Thus, if a website has a high bounce rate or a high percentage of abandoned shopping carts, it is typically the result of a confused primary navigation or a lost breadcrumb navigation (secondary navigation).

Breadcrumb navigation is typically less noticeable than other numerical elements around it, but it always seems to be positioned between the main menu and the content. Breadcrumbs indicate the visitor’s current location on a website.

Since the component comprising the leftmost wing of a breadcrumb trail is the biggest class page or home page, a website visitor may always track and restart their travel for enhanced data Discoverability. If your website has several categories or a large number of internal pages, you should consider using breadcrumb trail navigation. So let’s begin with the primary topic of conversation.

Although the purpose of all breadcrumbs in web design is to improve site Discoverability, there are four types of breadcrumbs now in use. One of them is utilized more frequently than the others, and the following list is in descending order of breadcrumb navigation usage by websites.

Types of breadcrumb navigation


1. Attribute Breadcrumb Navigation

An attribute-based breadcrumb is a type of breadcrumb that uses attributes to determine the path of the breadcrumb. This is opposed to using a static path or URL. When using an attributebased breadcrumb, the path of the breadcrumb will be determined by the attributes of the object that is being viewed. For example, if you are viewing a product page, the breadcrumb will use the product‘s attributes to determine the path. This means that the breadcrumb will be different for every product. Attribute-based breadcrumbs can be very helpful in providing users with a more contextual and relevant experience. However, they can also be difficult to set up and manage. If you are considering using attributebased breadcrumbs, be sure to weigh the pros and cons carefully before making a decision.

It displays meta information on each page, but does not expose your position on the site. This sort of breadcrumb navigation does not necessitate retracing your steps through the site’s navigation. cars.com, for instance, employs the unique breadcrumb navigation, which provides the attributes of each page from the breadcrumb trail.

Try picking a route from the website, and you will see that at a certain point, the breadcrumb trail no longer displays the starting point but rather the characteristic of each page. Some websites, such as Overstock, employ breadcrumb navigation with filtering options for users. Character navigation can incorporate keywords to obtain SEO benefits on the website, but because it does not show your location on the site so you can follow back in your browsing route, it might lead to usability concerns.

A further problem of different breadcrumbs is that the same web page might appear in both a breadcrumb navigation and a category-based navigation, so producing duplicate material. On occasion, this type of breadcrumb navigation is observed on e-commerce websites.

2. Breadcrumb Navigation with Location

This breadcrumb navigation indicates your location on a particular website, as its name suggests. This form of navigation is the most used on websites and can have a simple structure. It displays a site’s content hierarchy and allows users to return to a higher-level class page with a single click.

This form of breadcrumb navigation is commonly employed by websites with hierarchical structures and methodically organized classes. The website’s breadcrumb is inactive and so remains consistent no matter what. The best example we can give is to take a look at our WordPress Maintenance service. On this page, scroll down to “Locations” and you will see everything in action.

3. Stitch Breadcrumb Navigation

Path breadcrumb navigation indicates the path used to reach a specific page. In addition, because certain web pages are accessible via different routes, this generates unneeded complications with duplicate material. This sort of breadcrumb is generated based on the path followed to reach a certain page. When a user reaches an internal website straight from a search engine on the Internet, the suggested path may not get them to the desired landing page. This is a good example for WooCommerce websites:

  • Homepage > Body Type > Brand > Model > Generation > Price from / to > Year of Fabrication > Fuel > Number of KM/Miles
  • Homepage > Yard & Outdoors > Backyard > Habitat > Bee Bug & Butterfly Habitats
  • Homepage > Men’s > Men’s Fragrance > Shop All Men’s > Eau De Toilette For Him

4. Title Breadcrumb Navigation

This once-utilized breadcrumb navigation method is among the most peculiar, and the site no longer employs it. This breadcrumb navigation is seen in the site’s title tag. This type of breadcrumb navigation was likely implemented to boost the site’s SEO; however, it has no usability benefit and has consequently been withdrawn. These are the four types of breadcrumb navigation you must comprehend. Now let’s examine why breadcrumb navigation is essential for your website.

Benefits of Breadcrumb Navigation


Benefits of Breadcrumb Navigation
Benefits of Breadcrumb Navigation

Here are the main benefits of breadcrumb navigation

1. SEO:

Since a website informs search engines that a great deal about your website’s construction, a breadcrumb trail also helps to elaborate a similar feature. The business of your website content becomes clearer with the help of a breadcrumb trail. Search engines like Google recognize these secondary navigation paths and provide accurate and better information about your web pages in their search results. In addition, the words used on a breadcrumb trail can become your website’s keywords. The inner hyperlinks about the breadcrumb navigation also provide search engines with more information about that page and the web page it links to.

Additionally, Google started showing breadcrumbs in its own research results, and although it may find this feature for sites that don’t have breadcrumbs performed, acquiring breadcrumb navigation should help the search engine show breadcrumbs in the hunt. Please note: breadcrumbs are only revealed in Google’s search results for a selection of keyword searches.

2. Increase time on site:

For example, let’s say a user enters a search purchase to get an White Electric Candle Warmer and can be taken to the merchandise page on your site using a search result. The user can click on the Electric Candle Warmers link at the breadcrumb navigation to test different options from the group. This significantly reduces the bounce rate on your website. Take a look at a few screenshots below. A hunt for a White Electric Candle Warmer has been set up on Google search. Both product pages are included in the lookup results.

So if the client is not satisfied with the information on the web page, they can leave the web page at the same time. The second result nevertheless requires us to go to some page using defined breadcrumb navigation. This may cause clients to navigate further into larger components of breadcrumb navigation, even such as Electric Candle Warmers in this scenario, to find broader choices and compare with their own first option.

3. Small space occupied:

They take up the least space on a page by using their unobtrusive font size. They do not result in any additional problems with web page loading time. These will be the four major benefits of having a more breadcrumb navigation on your site. Since there are almost no disadvantages, it seems that it is a really easy decision to create a site that is considering incorporating breadcrumb navigation.

4. Ease of use:

Ease of use is close to becoming the most important benefit of having breadcrumb navigation on your site. Some people might overlook that breadcrumb navigation; nevertheless, people who want to use them have no trouble browsing easily through the many pages of the site to find their favorite information or items. Breadcrumb navigation improves Findability, thus enabling users to finish their jobs faster.

Let’s list some of the best methods below


Best practices for breadcrumb navigation:

1. Start with Website

This is among those conventions with regards to placing breadcrumb navigation. Always start your breadcrumb trail with all the websites and end with the current page. Some sites, including Zara, bypass your property page and start the breadcrumb trail using a high class page. Much like the situation with Target.com. This can cause a visitor to start looking for different options to return home, which may be due to poor usability.

Character-based breadcrumbs typically don’t begin with the web page, and if you’ve chosen one, just be sure the customer is shown a prominent method to return to the web page. When you are working on a WordPress website then custom WordPress development services provide some customization for Breadcrumb Navigation, it makes your work easy.

2. Create a sitemap

If your site doesn’t own a site, make a visual one, like a tree. This gives you a great idea to coordinate your own breadcrumb navigation on your site. If you discover that almost all of the reduced pages on the site contain several classes, you can choose to bypass breadcrumb navigation. On the flip side, try to modify the site so that each web page has its own distinctive path, making it easier to implement breadcrumb navigation (the most used).

3. Remove unnecessary elements

Some sites list unnecessary components that describe breadcrumb navigation or give excessive performance to that breadcrumb navigation. Users may think it is a hyperlink and may waste their time clicking on it. Conventionally, each of the components used in a breadcrumb trail are links, and these misunderstandings are bound to happen. Likewise, some websites provide area choices along with breadcrumb links.

This can also cause confusion among the customers of your site as they would not know which page the back link would require them. The breadcrumb components might not be. This may be an unnecessary addition for a purpose, which currently exists in most of the browsers that users are usually used to. There is no harm in having these components; they are certainly not the origin of a higher bounce rate. But it’s great to prevent something that makes the user wonder about their own purpose or replicate a role that currently exists in browsers.

4. Always a secondary navigation

Breadcrumb navigation is the navigation to your website. It is a flat line of connected elements. Some sites use a fly-out menu on a breadcrumb component, and this is usually a feature of the main menu located on a traditional site layout. If you don’t follow the customs and experiment with the purposes of a breadcrumb, it can backfire on the strength of your site.

5. Always Above The Fold

This may seem like a clear best practice because virtually all websites have their own breadcrumb navigation directly below the main navigation, located above the divider. There are a number of sites that put them in the footer and it is recommended to prevent this. This is only for the sake of usability and also for the simple fact that operating a design or material requires a longer period of time for a person to discover or use compared to the conventions they are normally used to.

6. Font size must be smaller than the menu’s font size

Make sure that the font size of this breadcrumb navigation component is smaller compared to those found in the main navigation. There should be a clear differentiation between them.

7. Keyword consistency

Keyword results are part of SEO best practices, and because breadcrumbs can play a small role in SEO, be sure to use the very same keywords in breadcrumb anchor text as those found in the page name and page URL.

8. Variations of character symbols

However, there are a variety of customizations that may be applied to your breadcrumb trail. ‘ These are some of the most effective strategies for implementing breadcrumb navigation on your website. Remember to only employ breadcrumb navigation if it benefits your site’s visitors. If your site includes numerous tiers of web pages and you believe breadcrumbs can assist your clients in navigating the site, you should use breadcrumbs.

Otherwise, you may install WordPress plugins with the assistance of WordPress development services. It’s time to begin preparing for the development of optimal breadcrumb navigation trails. Because installing these does not affect your website’s loading time or layout, it is not detrimental to provide your consumers with access to this highly handy secondary navigation platform. Does your website feature breadcrumb navigation? Tell us how you would utilize breadcrumb navigation to improve the functionality of a website.

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