How To Use Tags in WordPress | SEO and WordPress Tags

Andrei Iordache

Andrei Iordache

WordPress Developer

­čÜÇ I Help People Get Found Online | WordPress Development, Core Web Vitals, Security&Maintenance

A Brief Guide About SEO and WordPress Tags

WordPress tags are one of the most important aspects of on-page SEO and can directly influence a website’s search engine rankings. When used correctly, tags can help improve a website’s visibility and organic traffic.

WordPress tags are small pieces of code used to categorize and describe the content on a website. They are typically placed in the header or footer of a web page and tell search engines what the page is about.

There are two types of WordPress tags: meta tags and body tags.

Meta tags

On short, Meta tags provide information about a web page, such as the author, description, and keywords.

WordPress meta tags are text snippets describing a page’s content; the meta tags do not appear on the page itself but only in the page’s code. Search engines use meta tags to help index and categorize a website’s content.

Meta tags can provide information about the page, such as the author, keywords, and description. They can also be used to control how the page is displayed, such as specifying the character set or preventing search engines from indexing the page.

Meta tags are not visible to users and are not intended to be read by humans. However, they are essential for search engine optimization (SEO) as they can help search engines understand what a page is about and whether it is relevant to a user’s search.

Body tags

On short, WordPress body tags are used to describe the actual content on the page.

In WordPress, the body tag is the code that tells the web browser where to start and end the main content of a web page. This is usually denoted by the <body> and </body> tags.

The body tag is one of the most important tags in HTML. It is used to contain all the visible content on a web page. This includes the text, images, and other elements that make up the page’s content.

The body tag is placed within the <html> tag, and everything between the <body> and </body> tags makes up the main content of the page.

When a web browser displays a web page, it starts at the top of the page and reads the code from top to bottom. The body tag tells the browser where the page’s main content starts and ends.

Everything within the body tag is part of the page’s content. This means that the content will be displayed in the browser window.

The body tag is one of the few required in every HTML document. This is because every HTML document must have a body to be displayed correctly in a web browser.

So, when used correctly, WordPress tags can help improve a website’s search engine rankings. This is because they provide search engines with more information about a website’s content.

In addition, they can help improve the visibility of a website in search results.

There are a few things to keep in mind when using WordPress tags to optimize a website for search engines.

  1. It is important to use tags relevant to the page’s content.
  2. Tags should be used sparingly – too many can hurt a website’s SEO.

WordPress tags are a great place to start if you want to improve your website’s SEO. Using relevant and unique tags can help improve your website’s visibility and organic traffic.

When creating a new post, you will see a section labeled “Tags.” This is where you will enter the keywords or phrases that describe your post.

It would be best if you tried to use various keywords and phrases so that as many people can find your content as possible. However, you should also avoid using too many tags, as this could result in your content being banned from search engines.

How many tags should I use inside my WordPress post? Generally, you should aim for around 5-10 tags per post.

Once you have entered your tags, be sure to save your post. Your tags will now be associated with your content and help users find it when searching for something specific.

If you are not careful, they can also hurt your SEO efforts.

Here are a few ways that WordPress tags can hurt your SEO:

  1. Duplicate content – If you use the same tag for different pieces of content, search engines may view it as duplicate content. This can hurt your chances of ranking well for those keywords.
  2. Keyword stuffing – If you stuff too many keywords into your tags, it can come across as spammy to search engines. This can hurt your chances of ranking well for those keywords.
  3. Irrelevant tags – Using tags unrelated to your content can confuse search engines and hurt your chances of ranking well for your target keywords.
  4. Too many tags – Using too many tags on your site can make it look like you are trying to game the system. This can hurt your chances of ranking well for any of your keywords.
  5. Inconsistent tagging – Using different tags for the same piece of content can make it difficult for search engines to understand what your content is about. This can hurt your chances of ranking well for your target keywords.

If you are using WordPress tags, it is vital to be strategic about them. Do not let your tags hurt your SEO efforts.

WordPress tags are not keywords

Some people try to trick search engines by adding a lot of extra keywords to their blog posts. This doesn’t work and only creates extra pages that aren’t useful. It’s better to choose a few relevant keywords and use them throughout your post.

First, let us understand what keywords are. Keywords are the words or phrases people use to search for content on the internet. When you use keywords in your content, you are effectively telling the search engines what your content is about, which can help your content be found more easily.

However, WordPress tags are not keywords. They are simply tags that you can use to label your content. Search engines do not use them to find your content.

This is because the WordPress tags are not part of the content itself. They are stored in the database separately from the content. As such, they are not indexed by search engines.

So, if you use WordPress tags to improve your search engine ranking, you are wasting your time. WordPress tags are not keywords.


WordPress tags are suitable for your site because they help you to categorize your content and make it easier for your readers to find what they are looking for. Tags also help to boost your SEO by making your site more relevant to search engines. When used correctly, tags can be a powerful tool for driving traffic to your site.

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