Woocommerce – Advantages and Disadvantages of Using It

Andrei Iordache

Andrei Iordache

WordPress Developer

? I Help People Get Found Online | WordPress Development, Core Web Vitals, Security&Maintenance

When it comes to setting up an eCommerce website, you have a lot of options. One of the most popular eCommerce platforms is WooCommerce. WooCommerce is a plugin for WordPress that turns your WordPress website into an eCommerce store. In this article, we’re going to discuss the major advantages and disadvantages of using WooCommerce.

Advantages of Using WooCommerce

1. It’s Free

One of the biggest advantages of using WooCommerce is that it’s free. You can download the plugin and use it without having to pay anything. Of course, if you want to add more features to your store, there are paid add-ons available. But the core plugin is free and can be used to create a fully-functional online store.

2. It’s Easy to Use

Another advantage of WooCommerce is that it’s easy to use. Even if you’re not familiar with WordPress, you should be able to set up your store and start selling products within a few hours. The plugin is well-designed and easy to navigate.

3. It’s Highly Customizable

One of the best things about WooCommerce is its high degree of customization.

With WooCommerce, store owners have complete control over the look, feel, and functionality of their online shop. Want to add a slider to the home page? No problem. Change the color scheme of your site? Easy.

There are two primary ways to customize WooCommerce: through themes and through plugins.

WooCommerce Themes

A WordPress theme is a pre-designed template that you can install on your site to change its appearance. themes are built specifically for WooCommerce sites and come packed with features like built-in support for adding products, shopping cart functionality, and order tracking.

When it comes to WooCommerce themes, you have two options: free and premium.

Free WooCommerce themes are a good option if you’re on a tight budget or if you’re just getting started with your online store. However, keep in mind that free themes are often less feature-rich and can be more difficult to customize.

Premium WooCommerce themes, on the other hand, offer a higher level of customization and functionality. They also come with helpful features like one-click install, regular updates, and premium support.

WooCommerce Plugins

In addition to themes, you can also customize WooCommerce with plugins.

WooCommerce plugins are add-ons that you can install on your site to add new features and functionality. There are plugins for almost everything, from payment processing and shipping to product management and marketing.

Like WooCommerce themes, plugins come in both free and premium varieties.

Free plugins are a great way to add basic functionality to your site without breaking the bank. However, free plugins are often less reliable and offer fewer features than premium plugins.

Premium plugins, on the other hand, tend to be more reliable and offer more features than free plugins. They also come with added benefits like regular updates and premium support.

The Bottom Line

WooCommerce is a highly customizable eCommerce platform that gives store owners complete control over the look, feel, and functionality of their online shop.

With WooCommerce, you can sell physical or digital products, offer product variations, manage inventory, accept payments, and ship orders — all from one central location. Plus, thanks to its extensibility, there are literally thousands of plugins and themes available to change the look, feel, and functionality of your shop.

Whether you’re just getting started with WooCommerce or you’re a seasoned pro, there’s a lot to love about this powerful eCommerce solution.

4. It’s backed by a Large Community

WooCommerce is developed by WooThemes and it’s backed by a large community of developers and users. This means that if you run into any problems, you can usually find a solution quickly. And if you need help, there are plenty of people who are willing to provide it.

5. It integrates with WordPress CMS

One of the key reasons for WordPress’ success is its large and active community of developers who create plugins and themes that extend the functionality of the CMS. There are currently over 54,000 plugins available for WordPress, with new ones being added every day.

One of the most popular plugins is WooCommerce, an eCommerce solution that turns a WordPress site into a fully-functional online store. WooCommerce was originally created by WooThemes, a company specializing in WordPress themes and plugins. In 2015, WooThemes was acquired by Automattic, the company behind WordPress.com.

WooCommerce is a free plugin that can be installed on any WordPress site. Once installed, it provides a comprehensive eCommerce solution, complete with an inventory management system, shopping cart, and secure payment processing.

WooCommerce is a popular choice for small businesses and startups because it is affordable and easy to use. For larger businesses, WooCommerce provides a scalable platform that can be customized to meet the specific needs of the business.

The integration between WooCommerce and WordPress is seamless, and the two platforms work together seamlessly to provide a powerful eCommerce solution.

6. It has excellent documentation

Another advantage of WooCommerce is that it has excellent documentation. This makes it easy to find answers to your questions and learn how to use all the features of the plugin.

The WooCommerce documentation is comprehensive and covers all aspects of using WooCommerce. It includes tutorials on how to add products, manage orders, and configure shipping and payments. There is also a section on troubleshooting common problems.

The WooCommerce documentation is constantly updated with new information and changes. If you ever have a question about using WooCommerce, the chances are that you will find the answer in the documentation.

Overall, WooCommerce has excellent documentation that makes it easy to use. If you are looking for an eCommerce platform for WordPress, then WooCommerce is a great option.

7. It offers a lot of features

Woocommerce – Advantages and Disadvantages of Using It

WooCommerce offers a lot of features, but before you can take advantage of them, you need to set up your store.

Installing and configuring WooCommerce can be done in just a few minutes with our easy-to-follow tutorials. After that, you’ll be ready to start adding products, setting up payments, and customizing your store.

Here are some of the things you can do with WooCommerce:

  • Sell physical and digital products
  • Offer product variations
  • Sell on your website, Facebook, and other platforms
  • Accept payments with over 100 payment gateways
  • Set up taxes and shipping
  • Offer discounts and coupons
  • Send automated emails
  • Protect your online store with security features

Once you’ve set up your store, you can start adding products. WooCommerce makes it easy to add and manage your products, with options for creating product variations, setting shipping and taxes, adding images and galleries, and more.

You can also sell digital products, like software or ebooks, with WooCommerce. And if you want to expand your sales beyond your website, WooCommerce makes it easy to do that, too. You can sell on Facebook, eBay, and other marketplaces, and there are plenty of integrations available to help you automate your sales process.

WooCommerce offers a lot of features to help you run your online store, and we’ve only scratched the surface here. To learn more, check out our WooCommerce docs and our WooCommerce video tutorial library.

8. It’s Secure

When it comes to eCommerce, security is important. WooCommerce is a secure platform that uses encryption to protect your customer’s data. It uses SSL encryption to keep your customers personal and financial information safe, and it‘s constantly being updated to ensure that it stays secure. Additionally, WooCommerce is PCI compliant, so you can be sure that your customers credit card information is safe. Overall, WooCommerce is a secure and reliable eCommerce solution that I would recommend to anyone.

9. It’s Scalable

Another advantage of WooCommerce is that it’s scalable. This means that it can grow with your business. As your business expands, you can add more products and features to your store without having to switch to a new platform. There are tons of WooCommerce plugins and themes available, so you can really customize your store to fit your brand. And because it‘s built on WordPress, it‘s easy to use and manage. One of the best things about WooCommerce is that it‘s highly scalable. You can start small and grow your store as your business expands. And because it‘s a plugin, you can upgrade your WooCommerce version without affecting your WordPress site.

10. It has a low learning curve

If you‘re looking for an eCommerce solution that is easy to use and has a low learning curve, WooCommerce is a great option. This platform is built on WordPress, so if you‘re already familiar with WordPress, you‘ll have no problem getting started with WooCommerce. Even if you‘re not familiar with WordPress, WooCommerce is still relatively easy to use and navigate. There are tons of features and addons available with WooCommerce, so you can really tailor it to fit your needs. The support community is also very active, so if you ever have any questions or run into any problems, you‘ll be able to find help quickly. Overall, WooCommerce is an excellent eCommerce solution for small to medium businesses.

Disadvantages of Using WooCommerce

1. It’s a plugin

One of the disadvantages of WooCommerce is that it’s a plugin. This means that it’s dependent on WordPress. So if WordPress has a security vulnerability, your store will be at risk.

2. It’s resource-intensive

Another disadvantage of WooCommerce is that it’s resource-intensive. This means that it can slow down your website if you have a lot of products and/or visitors.

3. It’s not suitable for all businesses

WooCommerce is a great platform for many businesses. But it’s not suitable for all businesses. For example, if you have a very simple website, WooCommerce might be overkill.

4. It requires some technical knowledge

WooCommerce is not a difficult platform to use. But it does require some technical knowledge. If you’re not familiar with WordPress, you might need to spend some time learning how to use it.

5. It has a steep learning curve

While WooCommerce has a low learning curve, it also has a steep learning curve. This means that there’s a lot to learn if you want to use all the features and customization options.

6. It’s not as intuitive as some other platforms

WooCommerce is a powerful platform. But it’s not as intuitive as some other platforms. This means that it can take some time to get used to how it works.

7. It’s not as flexible as some other platforms

When it comes to eCommerce platforms, WooCommerce is not as flexible as some other platforms. This means that you might need to use plugins and extensions to add features that are important to your business.

8. It’s not as easy to use as some other platforms

While WooCommerce is easy to use, it’s not as easy to use as some other platforms. This means that it might take you a while to learn how to use all the features.

9. It has a lot of features

While this is an advantage in many cases, it can also be a disadvantage. This is because WooCommerce has so many features that you might not need or want all of them.

10. It can be expensive

While WooCommerce is a free platform, it can be expensive to use. This is because you might need to purchase plugins and extensions to add features to your store.


As you can see, WooCommerce has a lot to offer. Instead of relying on its popularity alone, it‘s worth considering how its features could work for your business. We think it‘s one of the best eCommerce platforms because of its versatility. You don‘t have to worry about managing the site.

WebsitesSeller‘s team has over 12 years of experience and can put your site on autopilot. We can take care of all the technical stuff. This means you‘ll have 24/7 monitoring to ensure maximum security, a lightningfast website, and, our personal favorite, WordPress optimization. If you want to get your site up and running, feel free to contact our friendly IT experts.

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