10 Ways to Increase Traffic to Your Blog by Repurposing Content

Andrei Iordache

Andrei Iordache

WordPress Developer

ūüöÄ I Help People Get Found Online | WordPress Development, Core Web Vitals, Security&Maintenance

Repurposing Content – How to generate website traffic by using old and low-optimized articles

 

What is Content Repurposing?


Repurposing content refers to the practice of taking existing content, such as a blog post or video, and adapting it into a different format. This can help you reach a wider audience and get more mileage out of your content. For example, you could take a blog post and turn it into a video, an infographic, or a series of social media posts.

There are several benefits to repurposing content, including:

  • It allows you to reach a wider audience by adapting your content for different platforms and formats.
  • It saves time and effort, as you don’t have to create new content from scratch.
  • It can help improve your search engine rankings, as repurposing content can give you more opportunities to use keywords and link back to your website.
  • It can help you refresh old content and make it more relevant and engaging for your audience.

To repurpose content effectively, it’s important to identify the key points and ideas in your existing content and adapt them into a new format. It’s also important to make sure the repurposed content is of high quality and adds value for your audience.

You can easily increase traffic to your blog and extend the reach of your content by repurposing your blog posts. Content repurposing is a common tactic used by content marketers to build brands, and you can use it to build your blog, too.

However, it’s important to understand the difference between repurposing content and republishing content. When you republish content, you simply copy it and publish duplicate content on multiple websites.

Repurpose Content
Repurpose Content

However, when you repurpose content, you’re tweaking your original content and enhancing it for different websites. In other words, you’re offering the same “story” in different ways. Following are 10 easy ways to repurpose your blog posts the right way so you can increase traffic to your blog.

1.  Social Media Posts


Repurposing content on social media means taking existing content and adapting it for use on a different social media platform, or using it in a new way on the same platform. This can help to save time and effort, and can also help to extend the reach of your content, as different platforms have different audiences. For example, you could take a blog post that you have written and turn it into a series of social media posts, or create a video from a series of images and captions. The key is to tailor the content to the specific platform and audience that you are trying to reach.

When you publish a blog post, you can repurpose it into short-form content such as¬†Twitter,¬†Facebook, Pinterest and¬†LinkedIn¬†updates. Don’t just publish the repurposed content on your social media profiles. Be sure to publish it in relevant groups that you belong to as well!

2.  Email


Repurposing content for an email newsletter means taking existing content and adapting it for use in an email. This can help to save time and effort, and can also help to extend the reach of your content, as email newsletters often have a large audience. For example, you could take a blog post that you have written and turn it into a newsletter article, or create a series of email blasts from a video that you have made. The key is to tailor the content to the specific audience that you are trying to reach through your newsletter. This might involve adding personalization, such as addressing the recipient by name, or including links to relevant articles or offers.

Email¬†newsletters are a perfect place to repurpose content. Share a condensed version of your blog posts and be sure to include a link to read the full article on your blog for all the details. Don’t forget to include a snippet of your best content and link to that content in your standard email signature line, too.

3.  Pinterest


Repurposing content for Pinterest means taking existing content and adapting it for use on the platform. This can help to save time and effort, and can also help to extend the reach of your content, as Pinterest is a visually-oriented platform with a large and engaged user base. For example, you could take a blog post that you have written and create a series of Pinterest pins with attractive images and compelling captions, or turn a video into a series of Pinterest graphics that highlight key points or quotes. The key is to create visually-appealing content that is well-suited to the Pinterest platform and that will appeal to the specific audience that you are trying to reach.

If you include interesting or useful images in your blog posts such as photographs, charts, and so on, create related pinboards on your Pinterest profile so a broader audience can see them. Pin the images directly from your blog posts, so a link to your original post is accessible through the pin.

4.  Video


Repurposing content for a video means taking existing content and adapting it for use in a video format. This can help to save time and effort, and can also help to extend the reach of your content, as videos are a highly effective way to engage and inform audiences. For example, you could take a blog post that you have written and turn it into a narrated video, or create a series of short videos from a long-form podcast or webinar. The key is to tailor the content to the specific video format and audience that you are trying to reach. This might involve adding visual elements, such as images, graphics, or animations, to enhance the content and make it more engaging.

If you publish interesting blog posts that people find entertaining and meaningful, why not turn them into short videos, too? Some people prefer to watch videos rather than reading text. Make sure they don’t miss your blog posts by filming brief videos to sum up your post content and publish them to your YouTube channel.

5.  Infographic


Repurposing content for an infographic means taking existing content and adapting it for use in a graphical format. This can help to save time and effort, and can also help to make complex or technical information more easily understandable. For example, you could take a long-form article that you have written and turn it into an infographic with clear, concise text and attractive visuals, or create a series of infographics from a set of data or research findings. The key is to present the information in a visually-appealing and easy-to-understand way that will appeal to the specific audience that you are trying to reach. This might involve using color, icons, and other design elements to help illustrate the points that you are trying to make.

Infographics are extremely popular, so why not jump on the bandwagon and turn some of your blog posts into infographics? With some data and some creative flair, you or an infographic designer can put together a visual piece of content that is highly shareable.

6.  Ebook


Repurposing content for an ebook infographic means taking existing content and adapting it for use in a graphical format within an ebook. This can help to save time and effort, and can also help to make complex or technical information more easily understandable within the ebook. For example, you could take a long-form article that you have written and turn it into an infographic with clear, concise text and attractive visuals, or create a series of infographics from a set of data or research findings to include in the ebook. The key is to present the information in a visually-appealing and easy-to-understand way that will appeal to the specific audience that you are trying to reach through the ebook. This might involve using color, icons, and other design elements to help illustrate the points that you are trying to make.

If you write about a focused topic repeatedly, you can bundle some of your related posts together and turn them into an ebook. Offer the ebook for free download to increase traffic to your blog and gain more readers!

7.  White Paper


Repurposing content for a white paper means taking existing content and adapting it for use in a longer, more in-depth format. This can help to save time and effort, and can also help to provide more detailed information on a specific topic. For example, you could take a series of blog posts that you have written on a particular subject and turn them into a white paper, or create a white paper from a webinar or presentation that you have given. The key is to provide comprehensive, well-researched information that is relevant and valuable to the specific audience that you are trying to reach through the white paper. This might involve including data, statistics, case studies, or expert opinions to support your points and provide evidence for your arguments.

If you publish a lot of instructional information, research posts, and data on your blog, then a white paper is a great way to present related data in a single place.

8.  Press Release


Repurposing content for a press release means taking existing content and adapting it for use in a format that is suitable for distribution to the media. This can help to save time and effort, and can also help to extend the reach of your content, as press releases can be a effective way to gain media coverage and reach a wide audience. For example, you could take a blog post that you have written and turn it into a press release, or create a press release from a recent company announcement or event. The key is to write the press release in a way that is clear, concise, and newsworthy, and to tailor it to the specific audience and media outlets that you are trying to reach. This might involve including quotes, statistics, or other supporting information to help make your newsworthy.

If you publish any blog posts that are newsworthy about you, your blog, or your company, you can turn those posts into press releases to give them wider exposure. Submit them to free press release distribution sites (or paid sites if you have the budget) to help them spread even wider.

9.  Presentation


Repurposing content for a document presentation means taking existing content and adapting it for use in a slide-based format, such as a PowerPoint or Google Slides presentation. This can help to save time and effort, and can also help to make the content more engaging and interactive. For example, you could take a report or white paper that you have written and turn it into a presentation, or create a presentation from a series of blog posts or articles on a specific topic. The key is to organize the content in a way that is clear and logical, and to use visuals, such as images, graphs, or animations, to enhance the content and make it more engaging. This might involve including speaker notes, transitions, or other presentation features to help guide the audience through the content and provide context.

Just as you can turn a bundle of related blog posts into an ebook, you can also turn them into a presentation. Use a tool like SlideShare or Brainshark to create a visually appealing and highly shareable presentation.

10.  Forums


Repurposing content for forums means taking existing content and adapting it for use in online discussion forums or communities. This can help to save time and effort, and can also help to extend the reach of your content, as forums can be a great way to engage with a specific audience and generate discussion around a particular topic. For example, you could take a blog post that you have written and turn it into a forum post, or create a series of forum posts from a podcast or video that you have produced. The key is to tailor the content to the specific forum and audience that you are trying to reach, and to encourage engagement and discussion through the use of questions, comments, or other interactive features. This might involve providing additional information, resources, or links to support the points that you are making and to foster further discussion.

Do you participate in any online forums and message boards related to your blog’s topic? If so, you can repurpose your blog posts and turn them into useful forum posts and responses to other members’ posts. You can also include a snippet of your best content (with a link to the original source) in your forum signature.

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